Store on Tour. The Hugo Boss Showtruck, a project by SCHNEEWEISS professional interior, toured across Europe and the USA to bring the “BOSS Green” fashion line to the streets. Hugo Boss introduced the active sportswear line “BOSS Green”. A collection that combines fashionable leisurewear and functional golf clothing.
As one of their first projects, the SCHNEEWEISS professional interior team transformed a truck trailer into a flexible, 45 square meter mobile store. The challenge was to design an attractive and quick-to-assemble outer shell. The solution: easy-to-install, lightweight and weather-resistant slats with RGB LEDs that can be controlled via iPad and put the store in the right light, especially at night. During the day, the slats provide protection from the sun, allowing only partial views into the store and enticing shoppers to come closer. A particular highlight was the PGA Tour in the USA, which the show truck was able to accompany.